12.14.2009

Updated: 5845 Cheese Dish




Will update later with pictures and info.

The Philippines Takes on India for a Culinary Record on December 14 at the Big Dome with the Biggest Holiday Feast in Pinoy History!

Let's make culinary history together on December 14, Monday, 3:30pm at the Araneta Coliseum as mothers, culinary students, housewives, chefs and celebrities unite to break the world record for d most number of cheese-based dishes on display, in a single day.

Our target: 5,000 unique cheese-based dishes under one roof!
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Pinoys Gather for a Yummy and Inspiringly Cheesy Christmas

You only need to put food and pride together to see how cheesy Pinoys can get.

Through a project which aims to make a delicious and inspiring Christmas after the devastation brought by Ondoy and Pepeng, Eden Cheese is spearheading the “YUMM - Your Ulam Mas Masarap” campaign, which plans to unite everyone in helping save Christmas for families who are still reeling from the challenges brought by these recent disasters.

In the said campaign, the brand is summoning the innate kitchen creativity of Pinoys to help make 5,000 cheese-inspired dishes to beat the previous Guinness World Record™ of "The Most Number Of Dishes On Display, In A Single Day” of 4,668 set by India in 2007 in one big event. Eden has taken this further with a twist of ingenuity by fusing cheese into each dish. Premier culinary school Magsaysay Institute of Hospitality and Culinary Arts (MIHCA) contributed most of the research and student manpower in the making of the event, with the added help of other schools such as Regina Carmeli, St. Paul College, Centro Escolar University, Emilio Aguinaldo College, La Consolacion College, and Arellano University.. Meanwhile, at Eden’s website, http://www.sarapngbuhay.com/, people are encouraged to sign up and share their cheese recipes.

“During these challenging times, it is important to remember not what we have lost but what we still have as a nation,” says Alex Tacderas, Category Marketing Manager for Cheese and Spoonables, Kraft Foods Philippines. “We hold in our hands the innate Filipino creativity and love for food which, when put together, can empower our pride for our country.”

And to further strengthen its cause, Eden is organizing the very first Keso de Gallo where Filipinos will use Eden cheese to creatively interpret the breadth of the country’s cuisine while providing a feast that will bring joy and delight to as many families as possible. In cooperation with ABS-CBN Foundation, people’s organizations, Local Government Units, and Filipinos all over the country, Eden will relive the Filipino tradition of Misa de Galo and bring more goodness to this post-Simbang Gabi feast. Nine mornings with nine featured dishes in town plazas of Bacolod City, Iloilo, Davao, Cagayan de Oro, Cebu City, Naga, Butuan City, Laoag and Pampanga will be highlighted, as Eden enhances the local traditional delicacies enjoyed during the holidays with the goodness of Eden cheese.

Known for its quality and wholesome taste, Eden has been a staple of every discerning foodie’s kitchen. From simple snacks to sophisticated main courses, Eden cheese products can be relied upon to deliver great tasting meals. A versatile ingredient which easily fits in a variety of local dishes, the use of Eden cheese products is as limitless as the imagination of its user. And in the hands of some pretty creative people from various culinary backgrounds, December 14, 2009 is going to be one red-letter day as all these people work with each other in landing the Philippines in the record books with the most number of cheese dishes.

Indeed, for a country that boasts of various culinary traditions from its 7,107 islands, there are a lot of things than can be done to inspire and cheesify the Filipino everyday.

About Kraft Foods

Kraft Foods (http://www.kraftfoodscompany.com/) makes today delicious in 150 countries around the globe. Our 100,000 Kraft Foodies work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods Inc. (NYSE: KFT) is the world’s second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and Ethibel Sustainability Index.

To contribute your own cheesy recipes for the December 14 world record-breaking event, visit http://www.sarapngbuhay.com/

*Update:



5845 is the number of dishes prepared by Filipino chefs that beat the 4668 dish of India, in display in a single day, but we didn't settle just doing that, we added a twist of creating the 5000+ dish cheese inspired.



The dishes prepared were looking yummy, atleast some, other looks gross as they've been displayed for hours already.






























The food display was prepared by MIHCA chefs.


The event was composed of contests: holiday feast and cheese carving, of which six schools competed in.


The Holiday Feast Table setting by Regina Carmeli.






This was by Emilio Aguinaldo College


Centro Escolar University's Holiday Feast


Looking yummy, I don't know what it was but it looks appetizing

by Centro Escolar University


Again, by Centro Escolar University


Chef Mia Yan, my sister's mentor chef at MIHCA, while judging for the best Holiday Feast


Chef Mia Manuel, owner Lolo Daddy's, a mentor chef also at MIHCA

All the judges, dining at Emilio Aguinaldo's Holiday Feast


Cheese carving by Arellano University

The winners (hmm, sorry, I forgot who won, I think it was Arellano and another one as champion)

Everybody was happy and it was chaotic so, I already forgot to take notes. But I think everybody is considered a winner breaking the record and ----



The event really put up a good twist, aside from the cheese inspiration, the event also has beneficiaries--- kids, victims of Ondoy and Pepeng. Kraft was able to bring out the best in the Filipinos--- creating good food and helping one another.

+My paparazzi self:

Before the actual event we were assisted to the waiting area, there were snacks by Pizza Hut.



I was dining on the same table with Chef Sau, Nancy and others, starstruck that I can't even ask them to pose for me. Lol. So I just settled to take my paparazzi shots, which I am more fond of, because it looks adventurous to take stolen shots. Lol.


Chef Nancy, doing some explanation about the titanum necklace.

The Secrets of the Masters session at my table. LOL

Anton of Our Awesome Planet.
By the way nice jingle! Sung by Sherin Regis.


Kaya nating gawin! Eden maraming pwedeng gawin.

*Did you know that Kraft started from a $65 capital and a cart?

3 comments:

Martin said...

Hi Mr. Charlie Chan and Mr. Chris Chan! Would it be possible to have a copy of your video clips of the Eden event? You have good shots and footage. :) Do you have an e-mail address so that I can contact you further? Thanks! :)

From,
Martin



Charlie Chan said...

Oopss Hi! Martin!
As for the video, unfortunately I wasn't able to get it with my cam, because it died on me. For the photos, I can send you copies if you want.

You can reach me at charlesguillerchan@gmail.com

Thanks!



Jimuel said...

Hi Charlie! I love your pics. Very mouth watering. :) Kraft has a lot of good stuff. You mentioned Toblerone on this post. Please allow me to invite you and your readers to check TobleronePilipinas Facebook page. http://www.facebook.com/pages/TobleronePilipinas/217741757162